Revolutionary advances in technology in recent years continue to fuel the evolution of digital media and its widespread adoption. These dramatic changes have been accompanied by the very difficult challenge of grasping attitudes and trends among today’s seikatsusha whose diversified lifestyles include a growing complexity of media interaction. In addition, the longer the current so-called “Age of Stagnant Sales” continues, the stronger client demands for greater effectiveness and concrete results from their advertising agencies have grown.

In response to this business environment, YOMIKO announces the business concept of “Promotion Consulting” - the application of YOMIKO’s inimitable creation of uniqueness and originality to the crafting of solutions to the issues facing our clients.

“Promotion Consulting” is about building a solution with our client’s business success as its first and foremost principle. This approach aims at winning not only sales, but also fans of the services and products of our clients through a solution crafted around a central promotion idea based on seikatsusha insights and effectively leveraging the power of mass media.

In addition to providing more powerful result-oriented solutions that draw on our extensive “Home Plus Marketing” expertise honed over long years of experience in the real estate industry and our in-depth know-how and trend analysis in “Seikatsusha Purchase Touch Points”, we are also expanding our realm of services and asking “how can we make products that sell”, “what direction should product development pursue to win sales” and “how should the developed product be marketed”. Through this proactive engagement with our client, we aim to contribute to our client’s success as a “business partner”.

While our sensitive antenna grasp the significance of shifts in consumer, media and social trends amid the dizzying pace of change, YOMIKO is passionately committed to reinventing itself with the aim of delivering real value to our clients and ensuring our capability to meet the challenges of our times.